Once again this year, during the week of April 15-21, 2024, the event dedicated to design lovers returns to Milan.
The initiative is led by Salone del Mobile, a place of meeting and sharing for more than 2,000 companies, with more than 300,000 visitors expected from all over the world, taking place in the Fieramilano district in Rho. In parallel, Fuorisalone, the series of events spontaneously organized by design companies (and others) in the area, has now become a phenomenon equally characteristic of Design Week. A chance to explore the city’s vibrant areas moving from the city center to emerging suburbs. There are numerous initiatives, each distinguished by its own identity but united by this year’s common thread: Materia Natura. The aim is to enhance sustainability in creative terms and to place man as the point of contact between matter and nature.
With its many exhibitions, installations and avant-garde projects, our beloved Brera district will become the strategic hub of the week, home to the 15th edition of the Brera Design District. There will be more than 200 appointments, we’d like to point out a few noteworthy ones with free access.
Inside the Brera Botanical Garden, the installation SunRICE – The Recipe of Happiness, by Interni Cross Vision, will include a journey in which the realms of food, nature and architecture intersect. With the contribution of Michelin-starred chef Niko Romito, the exploratory journey will begin with a simple ingredient, rice, reaching the themes of wellness, health, innovation and tradition.
Porsche, for the fifth edition of The Art of Dreams series, will instead be present at Palazzo Clerici with the work ‘Lines of Flight’, inspired by the theme of dreams. The structure, composed of lightweight metal cells, will compose a suspended grid that will invite visitors to climb up and interact with it, taking part in the game of rhythm and symmetries.
Grand Seiko will present at Casa Brera Materia in Movimento, an immersive sensory journey among a birch forest, where it will be possible to experience a Japanese meditation technique, and an urban forest, where man and nature coexist.
The courtyard of the Corriere della Sera headquarters at 26 Via Solferino will feature an installation conceived by architect Mario Cucinella named Città miniera: “Design, dismantle, disseminate.” The ‘City’ will be made of wooden fruit crates that, after giving life to the structure, will be disassembled to return to their original function. The idea aims to make people think about the theme of circularity and its reproducibility in the urban context, which is also capable of transformation, deconstruction and regeneration.
Stendhal is centrally and strategically located within the Brera Design District’s network of events; why not take advantage then for a pleasant lunch or dinner break between exhibitions? We are waiting for you!
